Why is the marketing work so difficult to do? It’s not because you don’t know what to do. It’s not because you don’t want to do it. It’s not because you are lazy. It’s because marketing work requires emotional labour. Showing up and trying to sell something, especially something we…

Oh, look! A puppy. We all have some ADD (attention deficit disorder), whether mild or extreme. And we all know how difficult it is to get something done, especially when it is something important. So, I am going to spare us the details of how procrastination kicks our ass and…

Groove is the best place to meet likeminded solopreneurs and work with them. Check out their writing on medium here: Groove Sunsama is a tool that can help you gain sanity in your work day. It is mindfully designed to help you design your day. Hey is email as it should be. It makes checking and responding to email much much easier. Ghost is an amazing place to host your writing and build your subscriber list without worrying about it being taken over by an eccentric billionaire.

There are two different sides to Apple: The design team in California is effective while the manufacturing system in Taiwan is efficient. If we switch the two, the results would be disastrous. Effectiveness = change. Efficiency = same. As founders, freelancers, creatives, our primary job is to be effective. It is to find out what change…

Work has taken over. It started with the Blackberrys in the early 2000s and now it’s everywhere: the portable office. And covid took it to a whole new dimension. Work has taken over home, sleep and everything else. You can be expected to reply to an office email at 11 in the night or…

Are you thinking of an idea? Ship it. Are you deciding whether to do this or that? Ship both. The thing is, you can think and you can talk and you can keep discussing and deciding, but nothing matters until you ship it. When you ship it, you can then make it better. And keep making it better, until it is no longer in your head. Don’t make ideas precious, ship them. That’s what they are for. If you liked reading this, consider subscribing.

Reminds me a lot of what Jiddu Krishnamurthi says in his books. The memory of a moment is not the same as the moment itself. The moment is alive, the memory becomes stale.

Jithu, publish this. Don't keep it as a draft.

Amazing work Maitreyee. Keep writing and publishing more.